[{"data":1,"prerenderedAt":119},["ShallowReactive",2],{"page:\u002Fvoice\u002Fnaming":3},{"id":4,"title":5,"body":6,"description":111,"extension":112,"meta":113,"navigation":114,"path":115,"seo":116,"stem":117,"__hash__":118},"pages\u002Fvoice\u002Fnaming.md","Namen",{"type":7,"value":8,"toc":105},"minimark",[9,14,22,31,39,43,46,90],[10,11,13],"h2",{"id":12},"de-naam","De naam",[15,16,17,21],"p",{},[18,19,20],"strong",{},"Achtcijfers",", één woord, met een hoofdletter A. Naar het KVK-nummer: acht cijfers die elk Nederlands bedrijf heeft. De naam is het idee, dus we leggen hem zelden uit. Als het moet: \"Elk bedrijf heeft acht cijfers. Wij vertellen wat erachter zit.\"",[15,23,24,25,30],{},"Het nummer is een geheugensteun, geen bezit: andere aanbieders gebruiken het KVK-nummer ook. Wat we bezitten staat op ",[26,27,29],"a",{"href":28},"\u002Fbrand\u002Fpositioning","Positionering",".",[15,32,33,34,38],{},"In een url, handle of bestandsnaam: ",[35,36,37],"code",{},"achtcijfers",", in kleine letters.",[10,40,42],{"id":41},"producten-en-functies","Producten en functies",[15,44,45],{},"We noemen dingen naar wat ze doen, in gewone woorden. Geen verzonnen merknamen per functie.",[47,48,49,62],"table",{},[50,51,52],"thead",{},[53,54,55,59],"tr",{},[56,57,58],"th",{},"Zo",[56,60,61],{},"Niet zo",[63,64,65,74,82],"tbody",{},[53,66,67,71],{},[68,69,70],"td",{},"Bedrijf opzoeken",[68,72,73],{},"Achtcijfers Lookup Pro",[53,75,76,79],{},[68,77,78],{},"Verrijken",[68,80,81],{},"EnrichBoost",[53,83,84,87],{},[68,85,86],{},"Dataset",[68,88,89],{},"Achtcijfers DataVault",[15,91,92,93,96,97,100,101,30],{},"Veldnamen en endpoints in de API zijn Engels en beschrijvend (",[35,94,95],{},"founded_at",", ",[35,98,99],{},"\u002Fcompanies\u002F{kvk_number}","). De precieze conventies komen op ",[26,102,104],{"href":103},"\u002Fdevelopers","Het merk in code",{"title":106,"searchDepth":107,"depth":107,"links":108},"",2,[109,110],{"id":12,"depth":107,"text":13},{"id":41,"depth":107,"text":42},"Hoe we dingen noemen.","md",{},true,"\u002Fvoice\u002Fnaming",{"title":5,"description":111},"voice\u002Fnaming","ZJHsmfhmGlqRkqJu_OntnHHQoUVZhbkgwMC0K9QK5oM",1793469356739]